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The Truth
(and the not-so-true)
About SEO and Content Optimization

If you own a domain with a public registration or if you have a Contact Us page on your website, you have undoubtedly received a fair share of offers by complete strangers, promising magical returns on “Search Engine Optimization.” They insist that they can get you to the top of Google’s stack ranking and in front of more customers in a matter of months.

Are they just nuts, or is this a real thing?

The answer to both questions is probably yes. Yes, proper content optimization can get your content in front of the right eyes. And yes, it’s nuts to think a complete stranger is going to turn your whole site around in a couple weeks.

That’s because there are only two components to Search Engine Optimization: content and structure. Content means the stuff you’re writing about your products. Structure means the way your site is engineered and the extent to which that site is consumable by search engines. A competent web developer can rearrange the structure of your website to make it more consumable. But getting to know your target audience and your key words? That’s the kind of thing only you can do.

Holistic Networking gives you the tools to find your audience: a¬†WordPress site built with the latest HTML5 structure and semantic layout. We’ll make sure Google and Bing can read your stuff. And using WordPress SEO by Yoast, you can be sure your content focuses on what you want to say. Social Media strategy from a recognized thought leader in the Rochester area. And if you need it, you can even get some targeted, original written content to augment your website.

Only you can really know your audience. But Holistic Networking’s content optimization strategies can make sure your audience knows about you.

Contact us today


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Did you know?

  • Tom Belknap is the Over Drinks columnist for The (585) Magazine
  • DragonFlyEye (an HN property) has over 5500 local followers on Twitter
  • DragonFlyEye was recognized as one of the most significant contributors to the Rochester Twitter community by the Rochester Democrat and Chronicle.
  • Holistic Networking also contributes to the WordPress core, CakePHP and many other software projects